Sawiday Acquires Badkamerwinkel to Expand Showroom Presence

Netherlands: Sawiday, the organization behind Sanitairwinkel, has acquired Badkamerwinkel from IGM, including its three showrooms in Nieuwegein, Wateringen, and Amsterdam. As of June 1, these locations will operate under the Sanitairwinkel brand. Additionally, Badkamerwinkel’s webshops will redirect to Sanitary Shop.nl and Sawiday.be starting July 1. This acquisition increases Sawiday's total number of showrooms in the Netherlands to 14 and boosts its annual turnover past €100 million (USD 108.3 million), with a workforce of 275 employees. IGM, which launched Badkamerwinkel in 2013, will now focus on its franchise formulas like InstalCenter and Baderie, supporting 134 entrepreneurs and handling €130 million (USD 140.8 million) in purchasing.

Source: Installatie