Samsung Broadens Southeast Asia Focus with AI Home and Climate Solutions
Southeast Asia: Samsung Electronics presented its AI-enabled home appliances and heating, ventilation and air conditioning (HVAC) solutions at a technology seminar held in Hanoi, Vietnam, on 14 October 2026. The event showcased refrigerator features such as AI Vision for food inventory management, Food Note for consumption tracking and recipe recommendations based on available ingredients. The company also introduced remote appliance management services and a policy offering software upgrades for up to seven years for Wi-Fi-enabled products. In the HVAC segment, Samsung demonstrated its Bespoke AI WindFree air conditioners, which use motion sensors to adjust airflow according to room occupancy, alongside commercial cooling systems integrated with its SmartThings Pro platform for equipment monitoring and energy management.
Samsung reported that its business-to-business (B2B) revenue in Southeast Asia and Oceania increased by more than 20% year-on-year in 2026, while B2B sales accounted for over 50% of its regional HVAC business, compared with 29% in 2021. The company has secured cooling projects covering approximately 6,000 households in Vietnam and is supplying HVAC equipment to commercial and residential facilities in Thailand and Australia. Samsung plans to extend its HVAC operations to production facilities and data centres, alongside its existing residential and commercial applications.
Source: Finance Big Go
