Burgbad Enhances French Production with €6M Investment, Targets Faster Deliveries
France: Burgbad, with a 9% market share in France, has invested nearly €6 million in its factory in Nogent-le-Roi (Eure-et-Loir) to reduce delivery times and boost production capacity. The factory, which produces 400 to 500 furniture pieces daily, now delivers products in under ten days via three logistics channels: delivery to point-of-sale, cross-docking, or full trucks. The investment includes €2.4 million (2.6 million USD) to shorten shipping times, €2.6 million (2.85 million USD) for expanding production capabilities, and €932,000 (0.98 million USD) for office expansion and team strengthening.
A new 2,200 m² shipping building has been constructed, freeing space for production. The modernization of industrial tools has enabled the factory to increase production from 120 pieces per day in 2008 to 500 in 2024. This investment aims to compete with Asian imports by offering faster, more flexible delivery of counterbrand furniture.
Burgbad’s French subsidiary, which generated over €30 million in turnover in 2023, produces the Eqio Smart, Free, and Méo ranges, alongside exclusive private label furniture accounting for 40% of the company's revenue. Burgbad, part of the Eczacibasi group since 2008, operates four factories, including this one in France, which employs 128 people.
Source: SDBPRO