Bathroom Design Trends in Asia: Influence of Cultural and Religious Practices

Bathroom culture in Asia is deeply shaped by cultural, religious, and practical considerations. Across the region, diverse traditions influence the design, functionality, and product preferences in bathrooms, creating distinct differences compared to other global markets.
Religious and Cultural Influences on Hygiene Practices
Religious beliefs play a significant role in shaping bathroom practices in Asia. In Muslim-majority countries such as Indonesia, Pakistan, Malaysia, and Bangladesh, the emphasis on cleanliness in Islamic teachings influences bathroom designs. Practices like wudu (ablution) and ghusl (full-body purification) necessitate access to running water and hygienic facilities, leading to the widespread use of bidets, handheld spray hoses, and floor drains for easy cleaning.
Similarly, in Hinduism and Buddhism, purity and cleanliness hold deep spiritual significance. In India, for example, traditional toilet practices emphasize water-based cleansing, with lotas (small water vessels) historically used alongside modern bidet systems. The concept of purity extends to materials, with bathroom fixtures designed for easy cleaning and resistance to stains.
Preference for Squat Toilets in Some Asian Countries
Squat toilets are more prevalent in Asia due to historical, cultural, and health-related reasons. The practice of squatting has been common across the region for centuries, predating Western-style seating toilets. Some key reasons for their continued use include:
Hygiene and Cleanliness – Squat toilets reduce direct contact with toilet surfaces, minimizing the risk of germ transmission. In high-traffic public areas, this is particularly beneficial for maintaining sanitation.
Health Benefits – Studies suggest that squatting during defecation aligns the body in a more natural position, reducing the risk of digestive issues.
Cultural Familiarity – Many Asian households continue using squat toilets due to generational familiarity. Even in regions where Western toilets are gaining popularity, public restrooms and traditional homes still prefer squat toilets.
Water Efficiency – Squat toilets often use less water for flushing compared to Western toilets, aligning with sustainability efforts in countries facing water scarcity issues.
Cost-Effectiveness – Squat toilets are generally more affordable to install and maintain compared to Western-style toilets. They require fewer materials, simpler plumbing infrastructure, and have lower repair costs, making them a cost-effective choice for both public facilities and private households.
Infrastructure and Space Considerations – In densely populated regions like China, India, and Indonesia, squat toilets are space-efficient and easier to maintain, particularly in rural or older urban developments.
Practical Design Considerations
Bathrooms in Asia are designed to accommodate water-based cleaning practices and climate conditions. Common features include:
Wet Room Concept – Many Asian bathrooms function as wet rooms, with tiled walls and floors equipped with drainage systems for easy cleaning.
High Water Usage – Given the preference for washing over toilet paper, plumbing systems in many Asian countries are designed to handle increased water flow.
Ventilation and Temperature Control – In humid tropical regions, bathrooms often have enhanced ventilation to prevent mold growth, while in colder climates, water heating systems are a necessity.
Privacy Considerations – Bathrooms are designed to ensure modesty, with enclosed spaces in both public and private settings.
Popular Bathroom Products in Asia
Squat Toilets – Still widely used across rural and public spaces, squat toilets offer practicality, hygiene benefits, and cultural familiarity.
Bidets and Handheld Sprays – Water-based cleansing tools like bidet sprayers are commonly installed next to toilets, ensuring thorough hygiene.
Ceramic Sanitary Ware – Ceramic sinks, basins, and toilets dominate the market due to their durability and ease of cleaning.
Aromatic Enhancements – Many Asian cultures value fragrance in bathrooms, incorporating scented candles, essential oils, or incense sticks for a pleasant atmosphere.
Smart and High-Tech Toilets – In technologically advanced and developed markets like Japan and South Korea, bidet seats, self-cleaning toilets, and heated seats have gained popularity.
Decorative Tiles and Mirrors – Aesthetic elements often reflect cultural influences, with intricate tile patterns and large mirrors common in Asian bathrooms.
Impact on the Global Bathroom Market
The Asian bathroom market has significantly influenced global sanitary ware trends. International manufacturers cater to Asian preferences by offering squat pans, shower toilets, and wet-room-compatible designs. The high demand for smart bathroom technology from Asia, particularly in Japan and China, has also driven innovation in automated sanitary solutions.
Future Trends
As urbanization and modernization progress across Asia, traditional and contemporary influences continue to merge. High-tech smart bathrooms, emphasizing convenience and hygiene, are becoming mainstream. At the same time, sustainability is a growing priority, with eco-friendly materials and water-saving fixtures gaining traction in response to environmental concerns.
Asian bathroom culture is a blend of tradition, religion, and modernity. The emphasis on water-based cleansing, squat toilet preferences, and innovative sanitary solutions reflects a deep-rooted connection between daily habits and cultural identity. As the region continues to evolve, its bathroom culture is expected to set global standards for hygiene, efficiency, and technological advancement.
Source: Anam Khan, BRG Research