Lidl Expands DIY Offerings with New Stores in Hungary and Poland
Hungary and Poland: Lidl has opened two trial stores in Hungary and Poland to sell its popular private label Parkside range of DIY products. The first store is located in Biatorbágy, near Budapest, while the second is in Bytom, Southern Poland. The Polish store, 100 square meters in size, offers the full range of Parkside tools, gardening equipment, and accessories, including electric tools, hand tools, workshop fittings, work clothing, heating and air conditioning, bathroom and plumbing, painting equipment, and flooring.
Lidl will continue selling Parkside goods in its supermarkets, despite the opening of these dedicated DIY stores. The Hungarian store, which opened on July 11th, saw long queues and was reported as a success by local press.
Euromonitor International recognized Parkside as the best-selling DIY brand in Europe. Arnold Schwarzenegger became a brand ambassador for the range in August 2023, stating, "'You got this' – that's exactly my attitude. You have to believe in yourself, that's why I'm a PARKSIDER."
Lidl had previously tested pop-up stores for its baby product range, Lupilu, before launching these DIY stores.
Source: DIY International