LG Projects 5% Growth in Thai Electrical Appliance Market
Thailand: LG Electronics (Thailand) expects the Thai electrical appliance market to grow by 5% in 2025, reaching 87 billion baht (USD 2.45 billion). Growth in the air conditioner segment is driven by tourism and real estate developments. LG is restructuring its operations into four key divisions: home appliances, media entertainment, eco solutions, and vehicle solutions. The company continues to distribute products through over 900 authorised dealers across the country.
LG aims to expand its business-to-business (B2B) segment from 11% to 15%, focusing on information displays and commercial HVAC systems. The company also plans to increase online sales contributions from 7% to 15%. Around 40% of its new products will feature artificial intelligence (AI), with 90% AI integration in certain product lines like televisions. LG will increase its marketing budget by 10% and targets 17.5 billion baht (USD 493 million) in sales for 2025, a 15% rise from the previous year, driven by B2B expansion and a subscription-based model.
Source: Bangkok Post