Daikin Applies Japanese Business Approaches to Expand in US

Daikin

US: Daikin is adapting business strategies long used in Japan to accelerate growth of its US air conditioner operations. The company is placing a stronger focus on localised customer service, dealer networks, and proposal-based sales rather than merely relying on product features. It also emphasises speed and efficiency in product development, seeking to reduce lead times and respond more promptly to shifting market demands.

These changes aim to close gaps against U.S. competitors in central air and ducted systems, areas where Daikin has historically lagged. The company is reinforcing its marketing, sales, and service organization in America, including investing in training, expanding its local presence, and tailoring offerings to better match regional climates and building standards.

Source: Asia Nikkei