Waterline Enters Bathroom Market with Launch of Waterline Bathroom Collection in UK
UK: Kitchen distributor Waterline has announced its first venture into the bathroom sector with the launch of the Waterline Bathroom Collection. This new collection offers a wide range of products, including furniture, WCs, flushing systems, brassware, basins, shower trays, enclosures, baths, heating solutions, flooring, and mirrors, catering to both traditional and contemporary tastes. Developed in collaboration with industry experts, the collection features both square and round themes in sanitaryware, with matching contemporary and traditional furniture styles. Shower enclosures come in various styles, and the brassware offers multiple tap configurations with finishes matching the enclosures. Waterline emphasizes cross-product colour coordination and will offer exclusive incentives for displaying its products. The collection will not be sold online to ensure exclusive support for retail partners. Michael Marriott, CEO of Waterline Distribution, expressed enthusiasm for the launch, stating, “This expansion is a testament to our dedication to providing a full KBB service solution.” Waterline also became a corporate member of the KBSA last year, offering new benefits to members, including discounts on key brands.
Source: KBB Review