UK: Victorian Plumbing Acquires Victoria Plum in a £22.5 Million Agreement

UK: In a deal valued at £22.5 million, Victorian Plumbing has acquired its competitor online bathroom retailer, Victoria Plum. This acquisition follows shortly after Victoria Plum entered administration and was subsequently purchased through a pre-pack deal with AHK Designs, just over six months ago.

Based in Skelmersdale, Victorian Plumbing has already initiated a cost-cutting strategy at Victoria Plum, which is headquartered in Doncaster. This consolidation unites two longstanding rivals, who previously engaged in a trademark dispute that led to a court encounter eight years ago.

Source: BBC