Summercool Expands Product Portfolio in India with Entry into Air Conditioners and Refrigerators
- brg_news_room
- Nov 10
- 1 min read
India: India-based Summercool Home Appliances has entered the air conditioner and refrigerator categories during the winter season as part of a strategy to establish early market visibility and strengthen retail partnerships ahead of the summer demand period. The company aims to use this off-season launch to gather consumer insights, streamline production, and prepare for peak sales. It has introduced air conditioners in 1-ton, 1.5-ton, and 2-ton capacities with 3-star and 5-star efficiency ratings, along with refrigerators ranging from 190L to 230L in 1-star to 3-star variants, targeting a broad base of value-conscious households across the country.
To support this expansion, Summercool has allocated significant capital expenditure towards research and development, production capacity enhancement, and supply chain digitisation. The investment will also strengthen distribution channels and quality control systems across its operational geographies. The company expects the new product lines to contribute meaningfully to its growth objectives, projecting 25 percent year-on-year sales growth in the financial year 2026 and 35 percent growth in the following year, driven by diversification and an expanded market presence in India.
Source: ET Retail
