Siamp UK Appoints Alex Holcroft as Managing Director
UK: Siamp UK has appointed Alex Holcroft as managing director, effective 1 September 2026. Holcroft has experience across sales, commercial management, product development and go-to-market strategy within the UK kitchen and bathroom industry. He previously worked at Siamp UK as product manager from 2017 to 2019 and later served as sales director at Woodland Furniture Group, where he was involved in customer acquisition, product strategy and new market development. He succeeds Ashley Shires, who led Siamp UK for 14 years.
Jérôme Michel, CEO of Siamp, said: "Siamp and I would like to express our thanks to Ashley. His dedication, his leadership and his competence made a significant contribution to the business and established a solid foundation for Siamp brand in the UK." Shires said: "After 14 years with Siamp UK, I'm incredibly proud of what we have achieved and of the position the business is in today. It has been a privilege to lead the business and to see the Siamp brand develop in the UK. I'm delighted to be handing over to Alex, who knows both Siamp and the industry extremely well, and I wish him and the whole team every success as they take the business forward into its next chapter." Holcroft will lead the UK team with a focus on customer relationships, new market opportunities, product development and marketing as the business moves into its next phase.
Source: Builders Merchants News
