Samsung Opens Built-In Appliance Showroom in Germany
GERMANY: Samsung Electronics has opened a permanent built-in appliance showroom in Löhne, Germany, strengthening its focus on the European kitchen appliance market. Located at the Kitchen Center Löhne, the facility provides retailers, kitchen planners and industry partners with year-round access to Samsung’s built-in portfolio and connected kitchen solutions. The showroom features refrigerators, ovens, dishwashers and the Extractor Induction Hob, alongside demonstrations of AI-powered features and SmartThings connectivity. It also includes consultation and training areas for product demonstrations and partner meetings. Initially focused on Germany, the showroom is designed to serve as a regional hub for training, collaboration and product demonstrations across Europe
Source: Samsung Newsroom
