Ruhe India to Expand Exclusive Store Network to 50 Outlets Across India
India: D2C kitchen and bathware fittings brand Ruhe India plans to expand its exclusive store network from 9 to 50 outlets over the next 12 months and is targeting approximately USD 57 million in revenue over the next three financial years, supported by a reported 90% CAGR. Offline retail currently contributes nearly one-third of the company’s revenue, with stores complementing its digital-first model by allowing customers, architects and interior designers to assess products before purchase. Ruhe is also implementing a zero-inventory retail model, enabling dealers to receive kitchen and sanitaryware products from local warehouses within four hours, with stores expected to achieve capital neutrality within five to seven months of launch and initial outlets breaking even in under six months.
Source: ETRetail
