Panasonic Invests $32.86 million in Tado to Scale Heat Pump Solutions

Panasonic

Germany: Japanese electronics giant Panasonic has invested €30 million ($32.86 million) in German startup Tado, strengthening their partnership in heat pump technology. Tado’s smart heating app and control systems optimize Panasonic’s heat pumps by adjusting energy usage based on electricity prices and user behavior. The collaboration, which began last year, aims to improve efficiency and expand customer adoption across Europe. 

Tado, with one million customers, sees heat pumps as the future of home heating. If 10% of its conventional heating users switch, it would create a significant business opportunity. Currently, heat pumps make up only 10% of Tado’s business, but CEO Christian Deilmann expects that to reverse in the future. Panasonic’s Enrique Vilamitjana emphasized that heat pumps are essential for Europe’s energy independence and long-term market stability. 

Germany’s government subsidies for heat pump installations have driven demand, with 227,000 applications in 2024 and 35,800 in early 2025. However, future funding policies remain uncertain under the new federal government. Tado also offers dynamic electricity tariffs through its 2022 acquisition of Awattar, allowing users to charge devices when electricity is cheapest, further enhancing energy efficiency. 

Source: Proptech Connect