LG Electronics Overtakes Japanese Rivals in Taiwan’s Premium Appliance Market
- brg_news_room
- Jun 8
- 1 min read
TAIWAN: LG Electronics has strengthened its leadership in Taiwan’s premium appliance market, securing top positions in categories including air conditioner, washing machines, TVs, Stylers, dehumidifiers and air purifiers. The company’s success has been driven by innovative, localized products tailored to Taiwan’s humid climate, compact living spaces and rising energy costs. Heat pump-enabled appliances, particularly the WashTower, have gained strong traction, helping LG achieve a 32% share of the washing machine market. The first-generation WashTower, priced at approximately US$3,100, exceeded sales expectations. LG also leads the air purifier and dehumidifier segments, supported by growing demand from pet-owning households. The company is further expanding customer engagement through its appliance subscription business and Taiwan-specific product development strategy.
Source: The Asia Business Daily
