LG Electronics Fast-tracks Expansion in Key Strategic Markets
- brg_news_room
- Mar 2
- 1 min read
SAUDI ARABIA: LG Electronics is fast-tracking its growth strategy in key high-potential markets, with Saudi Arabia, India, and Brazil identified as major drivers of its medium- to long-term expansion. The company plans to double its combined revenue from these three countries by 2030 by introducing localized products, strengthening regional manufacturing, and adopting market-specific strategies.
Last year, revenue from these markets reached KRW 6.2 trillion (US$4.2 billion), marking growth of over 20% compared to 2023, more than twice the company’s overall global growth rate during the same period. Despite global economic challenges and slower demand recovery in some regions, these markets continue to perform strongly due to structural demand and large-scale development activities.
The target of doubling revenue by 2030 was reiterated by CEO Lyu Jae-cheol in his first message to employees after taking office at the end of 2025. The strategy focuses on accelerating growth in high-potential regions while reducing reliance on mature markets such as Korea, North America, and Europe.
Source: LG
