HVAC and ITS Sector Responds to Reduced Incentives with New Strategies

Italy: The HVAC and ITS sector market is currently experiencing a slowdown following a significant reduction in tax incentives. Professionals in the sector, particularly installers, are adjusting to this phase by adopting a range of strategies aimed at maintaining business continuity and identifying new opportunities. These include diversifying service offerings such as scheduled maintenance, energy efficiency assessments, and system sanitisation. Installers are also focusing on expanding their expertise through training in emerging technologies such as heat pumps, hybrid systems, controlled mechanical ventilation, and home automation. Acquiring industry certifications is another approach being used to enhance credibility and access public sector opportunities.

In a market shaped by evolving regulations, technologies, and increased competition, installers are being encouraged to maintain service quality while strengthening their market presence through digital tools and participation in trade events. Sustainability is becoming a key factor, with demand growing for low-impact solutions in both new constructions and renovations. Collaboration with architects and designers is seen as essential for integrating green technologies. Additionally, to support clients in managing upfront costs, installers may partner with financial service providers to offer customised payment plans, even in the absence of substantial incentives.

Source: IKZ