BLANCO Reports Lower Annual Sales, Focuses on Innovation and Brand Development

BLANCO Reports Lower Annual Sales, Focuses on Innovation and Brand Development

Germany: The BLANCO Group reported sales of EUR 383 million (USD 412 million) for the 2024 financial year, marking a 7.2 percent year-on-year decline. Despite the downturn, the rate of decline moderated compared to the previous year. The company experienced growth in key areas such as drink systems, the online after-sales segment, and select international partner markets. BLANCO cited continued weak consumer demand and a subdued construction sector as ongoing challenges. In response, the company prioritised competitiveness, brand development, and organisational expertise, investing over EUR 12 million (USD 13 million) in infrastructure and automation. Production processes for stainless steel and Silgranit sinks were consolidated across sites in Sinsheim, Sulzfeld, Most and Toronto under central management. 

Internationally, BLANCO expanded its product range and market presence, particularly through the BLANCO UNIT system and the CHOICE drink system. New product rollouts occurred in markets including the United Kingdom, Germany, North America, China and Australia. The company also reported growth in its online after-sales business and introduced a new brand identity aimed at highlighting its kitchen water place solutions. Celebrating its centenary, BLANCO launched several marketing initiatives and internal programmes, while continuing to invest in employee training with a focus on digital competencies. Looking ahead to 2025, the company anticipates a challenging environment but aims to scale its business through defined market growth strategies and a strengthened brand position. 

Source: BLANCO