Beyond, Inc. Acquires BuyBuy Baby for $5 Million with Plans to Revive Brick-and-Mortar Stores
USA: Beyond, Inc., the parent company of Bed Bath & Beyond, is acquiring baby apparel and accessories brand BuyBuy Baby in a $5 million deal, with plans to potentially reintroduce brick-and-mortar stores for the chain.
Bed Bath & Beyond, formerly headquartered in Union, New Jersey, filed for bankruptcy in 2023 and previously owned BuyBuy Baby, which had experimented with physical store locations. However, in October 2023, BuyBuy Baby announced the closure of all its stores, shifting to an online-only model.
After purchasing Bed Bath & Beyond’s remaining assets in mid-2023, Overstock rebranded as Beyond, Inc. The potential return to physical retail will be facilitated through an existing partnership with Kirkland’s, which operates and licenses Bed Bath & Beyond stores. Under this agreement, Beyond will pay a 1% revenue share from online sales and 0.5% from in-store sales generated by its operations, affiliates, licensees, and franchisees.
Founded in 1996, BuyBuy Baby was originally acquired by Bed Bath & Beyond in 2007 for $67 million.
Source: Beyond Inc