Bagnodesign Refines Retail Strategy, Targets High-End Showrooms
UK: Bathroom brand Bagnodesign, part of the Sanipex Group, is refocusing its retail strategy by halting online sales, including those via Victorian Plumbing, starting January 1, 2025. The brand will prioritize partnerships with a network of up to 100 physical showrooms across the UK, emphasizing high-end, consistent retail representation.
The showroom network will include Gallery showrooms with a limited product display and Lifestyle showrooms offering more extensive selections. To strengthen this strategy, Nick Taylor has been appointed as national retail account manager to collaborate with key partners like Luck & Fuller and Premiere Klasse.
The brand recently showcased unique products, including Toko-colored ceramic showers and Japandi-style furniture, at the Hix Event, aiming to differentiate itself both in product design and dealer support.
Source: Bagnodesign