Air Conditioners Lead Brand Competitiveness in Korea

Air Conditioners Lead Brand Competitiveness

South Korea: Despite the ongoing economic downturn and high inflation this year, efforts to enhance brand competitiveness stood out in Korea’s manufacturing sector, particularly in home appliances such as air conditioners. According to the Korea Productivity Center’s 2025 National Brand Competitiveness Index (NBCI) survey, the air conditioner sector recorded the greatest improvement in brand competitiveness, rising by 2.6% from the previous year. The survey, supported by the Ministry of Trade, Industry and Energy, highlights the growing strength of the air conditioner category within Korea’s manufacturing industry.

Source: The Asia Business Daily