VitrA Strengthens India Operations with Appointment of Serhan Ates Yagiz

Bathroom

INDIA: VitrA, the premium bathroom solutions brand from Eczacıbaşı Building Products, has appointed Serhan Ates Yagiz as Senior Country Manager for India, a move that reflects the company’s focus on strengthening its presence in one of its fastest-growing markets. With extensive global experience and strategic expertise, Serhan will lead initiatives to expand VitrA’s retail footprint, enhance customer engagement, and boost brand visibility across India. Known for its design excellence, functionality, and innovation, VitrA is committed to offering sustainable, lifestyle-driven bathroom solutions tailored to the evolving aspirations of Indian consumers, with Serhan playing a pivotal role in driving design-led product innovation to meet local market needs. “I am honoured to lead VitrA India at such a pivotal moment in the market’s evolution,” said Serhan Ates Yagiz. “Our focus will be on creating transformative bathroom experiences through meaningful innovation.”

Source: VitrA