Villeroy & Boch Strengthens Bathware Portfolio Through Ideal Standard
- brg_news_room
- Jul 21
- 1 min read
ITALY: Nearly two years after the Villeroy & Boch Group acquired Ideal Standard, the integration has reached a significant milestone with the launch of the first jointly developed product collections. The acquisition has broadened Villeroy & Boch’s product portfolio by adding fittings and shower systems, categories that were previously absent from its offering.
In the Italian market, the group follows a dual-brand strategy with clearly differentiated positioning. Ideal Standard targets the smart premium segment, while Villeroy & Boch focuses on the premium segment, leveraging its strong brand recognition in dining and lifestyle products to strengthen its presence in the bathroom and wellness market.
Source: Villeroy & Boch
