Vietnam Emerges as Asia’s Largest Branded Residences Market by Value

Hotel

Vietnam has become Asia's largest branded residences market by value, overtaking Thailand and South Korea, according to the Asia Branded Residences Market Review 2026 by C9 Hotelworks. The country's branded residence sector is valued at approximately USD 8 billion, accounting for 20% of Asia's USD 40 billion branded residences market. Growth has been driven by a robust pipeline of 15,762 residential units across 47 projects, supported by strong tourism recovery, infrastructure development, and increasing investment in luxury and upscale residential projects. Vietnam's branded residence supply is largely hotel-linked, with luxury developments accounting for over one-third of the market, reinforcing the country's position as a leading destination for premium real estate investment in Asia. 

Source: Hospitality Net