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Toto Plans to Triple U.S. Showrooms Amid Growing Washlet Demand
US: Toto, a Japanese toilet manufacturer, has announced plans to triple its number of showrooms in the United States to 300 locations across 63 cities within the next three years. This expansion comes amid rising demand for its Washlet products. The company has clarified that it does not intend to expand its operations in China. Noriaki Kiyota, president and representative director at Toto, said that the company seeks to reach out to more American customers with an increased showroom presence in the US, where the Japanese company sees strong momentum.
Source: Nikkei Asia