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The Danesmoor Group Strengthens Leadership Team with Key Appointments in Sales and Marketing

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Chris Wragg and Paul Dorrington
Chris Wragg and Paul Dorrington

UK: The Danesmoor Group, specialists in supplying products and services to the UK’s kitchens, bedrooms, and bathrooms sectors, has announced two key appointments to its executive leadership team. Paul Dorrington (pictured right) has been named sales director, overseeing PWS, work surfaces, Life Trade Complete, and Life Retail. Chris Wragg (pictured left) has joined as the group’s new marketing director.


Paul’s journey with The Danesmoor Group began in 2005 during a university placement. After graduating, he rejoined the company in 2006 and worked in the USA for two years. In 2008, he moved to Dubai, where he played a pivotal role in establishing a retail kitchen business using PWS components. Returning to the UK in 2012, Paul served as an area sales manager before becoming northern regional manager in 2016. In 2018, he transitioned to Life Kitchens, contributing to both trade and retail operations. Earlier this year, Paul returned to PWS as national sales manager before stepping into his new role.


Chris Wragg brings over 25 years of marketing expertise, having worked for renowned brands such as Nescafé, AERO, Quality Street, Quorn, Dolmio, and Harringtons. Previously group marketing director at Inspired Pet Nutrition, Chris has held prominent board-level roles at Quorn Foods and Mars, where he served as marketing director and global brand director, respectively. His extensive experience in brand development and commercial leadership makes him a valuable addition to the Danesmoor team.



Source: Danesmoor Group

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