TCL Electronics Targets 25% Sales Growth in Thailand

Thailand: TCL Electronics, aims to achieve a 25% sales growth in 2025, increasing its revenue to 10 billion baht (USD 295.33 million) from 8 billion baht (USD 236.27 million) in 2024. Gary Zhao, TCL's managing director, highlighted distribution channel expansion and new product launches as key growth drivers. The Easy E-Receipt tax deduction campaign is also expected to boost sales by 20% year-on-year. In the second half of the year, TCL plans to launch additional models, particularly in the portable and commercial air conditioner segments, to further strengthen its market presence.
As part of its product innovation strategy, TCL recently introduced the FreshIN 3.0 Series air conditioner, equipped with artificial intelligence for automatic temperature adjustment and a voice control feature. Targeting middle-to-high-income and health-conscious customers, TCL aims to sell 10,000 units of this advanced model in 2025. These efforts underscore TCL's commitment to leveraging technology and market expansion to drive substantial growth in the competitive electrical appliance sector.
Source: Bangkok Post