SCGD and AXENT Sign MOU to Expand Smart Sanitary Ware Market in Southeast Asia

Sign MOU to Expand Smart Sanitary Ware Market

Thailand: SCG Decor Public Company Limited (SCGD), a leading ceramics, surface decoration materials, and sanitary ware company in the ASEAN region, through Siam Sanitary Ware Company Limited (COTTO), has signed a Memorandum of Understanding (MOU) with Switzerland-based AXENT, a specialist in smart sanitary ware technology, to explore comprehensive growth opportunities in the smart sanitary ware market across Southeast Asia. The partnership combines AXENT’s advanced global technology with SCGD’s strong regional distribution network and market expertise to enhance sanitary ware standards, expand the high-value product segment, and reinforce brand leadership in the regional smart sanitary ware market. The collaboration will also focus on knowledge sharing, joint management of distribution channels, and coordinated marketing strategies to support the growing sanitary ware market across ASEAN countries.

Source: SCG News