Reliance Retail Acquires Kelvinator to Drive Consumer Durables Growth

Acquisition of Kelvinator by Reliance Retail

INDIA: On July 18, 2025, Reliance Retail announced the strategic acquisition of Kelvinator from Sweden-based Electrolux Group, marking a significant step in strengthening its position within India’s fast-growing consumer durables sector. This acquisition is strategically aligned with Reliance Retail’s objective of democratizing aspirational lifestyles across India. By leveraging Kelvinator’s legacy of innovation alongside Reliance Retail’s extensive and unmatched distribution network, the company is well-positioned to drive significant consumer value and capture growth opportunities in the rapidly expanding premium home appliances segment. The partnership will enable broader access to high-quality, globally benchmarked products, elevating the standard of living for Indian households nationwide.

"Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready," stated Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). "The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network."

Source: Reliance Industries Limited (News and Media)