LIXIL Expands Physical Presence with Water Experience Center in New York
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US: LIXIL has opened the LIXIL Water Experience Center in New York City, reinforcing the role of physical stores in home product selection. "Brand experience centers serve as the bridge between inspiration and realization - helping make a home for everyone." Unlike online shopping, these centers provide a hands-on experience where customers can interact with faucets, tiles, and other home products, ensuring their choices align with personal preferences.
Source: Lixil Mediaroom