LIXIL and American Bath Group Announce Strategic Partnership in North America

LIXIL and American Bath Group Announce Strategic Partnership in North America

USA: LIXIL and American Bath Group (ABG) have entered into a strategic partnership in the North American market, focused on the bathing products segment. Under the agreement, LIXIL will license ABG the exclusive rights to manufacture and distribute bathing products under the American Standard, DXV, and Eljer brands. As part of the arrangement, ABG will acquire LIXIL’s manufacturing facility in Salem, Ohio, along with certain assets from facilities in Monterrey, Mexico and Mansfield, Ohio. The partnership is intended to expand the reach of the three brands, allowing both companies to leverage their respective capabilities and promote growth through cross-sales. 

This partnership aligns with LIXIL’s strategic decision to concentrate on core product categories such as high-performance toilets and fittings, while entrusting ABG with the management and growth of its bathing business. ABG views this agreement as an opportunity to further strengthen its position in the North American bathing segment by incorporating the established equity and design recognition of the American Standard, DXV, and Eljer brands. Both companies have stated their commitment to ensuring a smooth transition for employees, customers, and business partners. 

Source: LIXIL