Kohler to Introduce Chinese Cultural Designs in Product Expansion
USA/China: Kohler Co Ltd, a global bathroom and kitchen products manufacturer, plans to integrate elements of traditional Chinese culture into its designs to enhance its market presence in China. The company, which has established a design center in China, is conducting research into regional trends and exploring partnerships to better connect with local cultural aesthetics.
In alignment with this strategy, Kohler signed an agreement with Forbidden City Culture Development Co Ltd, aiming to blend contemporary innovation with Chinese heritage. Following the release of the Fresh Green Artist Editions, a series of basins with traditional floral motifs, Kohler intends to introduce more products inspired by Chinese cultural themes in the future.
Source: China Daily