HomePro Expands Omnichannel Strategy to Support Home Improvement Retail

HomePro Expands Omnichannel Strategy to Support Home Improvement Retail

Thailand: HomePro, operated by Home Product Center PCL, continues to strengthen its position in Thailand's home improvement retail market through its nationwide network of large-format stores offering construction materials, home furnishings, kitchen and bathroom products, appliances and related services. The company has expanded its presence through new store openings, refurbishment of existing outlets and optimisation of product ranges, while also enhancing customer engagement through membership programmes and promotional campaigns.

The company is also developing its omnichannel retail strategy by integrating digital platforms with its physical store network, enabling customers to research products online before completing purchases in-store. HomePro's performance remains closely linked to Thailand's housing market, renovation activity and consumer spending trends, with demand supported by both new residential construction and home improvement projects. The company stated that its diversified product portfolio, store network and digital capabilities are intended to support long-term growth while adapting to changing consumer preferences and broader retail market trends.

Source: Ad Hoc News