Grohe Unveils New Premium Sub-Brand

Grohe

UNITED STATES: Grohe has introduced GROHE SPA, a new premium sub-brand focused on “Wellness through Water,” marking its latest move to elevate luxury bathroom experiences. Debuted at the World Architecture Festival in Miami, the brand reflects Grohe’s vision of integrating wellness principles into spatial design, transforming bathrooms into serene, restorative environments where form and water work in harmony.

Developed specifically for architects and designers, GROHE SPA provides advanced design tools and product solutions to help create immersive, multi-sensory bathroom spaces. Speaking on the launch, Karl Lennon, Leader, GROHE SPA, LIXIL International, said, “GROHE SPA represents the evolution of wellness through design… We believe water has the power to restore balance, inspire creativity, and elevate everyday rituals. Unveiling GROHE SPA demonstrates how design can transform wellbeing.”

Source: Kitchen & Bath Design News