Grohe Opens Water Experience Centre in Düsseldorf
Germany: Grohe opened its new Water Experience Centre in Düsseldorf on 24 September. Covering approximately 590 square metres, the facility is designed to serve customers, partners and trade professionals through interactive product displays, meetings and training sessions. The opening ceremony was attended by Dr Kirsten Bender, Head of the Technology & Business Location Department at the Ministry of Economic Affairs, Industry, Climate Protection and Energy of North Rhine-Westphalia, alongside Thomas Schachner, Leader Lixil Europe, and Marc Dobro, Leader Central Europe, Lixil Europe and Managing Director of Grohe Deutschland Vertriebs GmbH. Schachner said the centre brings together the company's strategic brand and sales expertise to strengthen relationships with European partners and international networks. Dobro highlighted its role as a platform for exchange in the German market.
The centre showcases Grohe's portfolio across quality, technology, design and sustainability, including the Grohe Blue water system, the Atrio Private Collection, different colour and surface finishes, concealed installation solutions and water-saving technologies. The facility also incorporates a flexible event area and a specification area for project clients, alongside a foyer and a spa and fitness area where visitors and employees can experience the company's spa products in an application setting. The centre will host customer meetings, project consultations and training sessions, serving as a central venue for engagement with customers and industry professionals.
Source: SBZ
