Geberit Unveils Experience Center in Milan, Reinforcing Strategic Focus on Italy
- brg_news_room
- Mar 17
- 1 min read
ITALY: Geberit has unveiled a preview of its new “Geberit Experience Center,” a multifunctional space in Milan designed as a hub for interaction and collaboration. As stated by the company, the center aims to serve as a platform for engagement, bringing together designers, businesses, architects, installers, end consumers, and institutions to foster continuous dialogue with both the industry and the local community.
Giorgio Castiglioni, General Manager of Geberit, emphasized the importance of the Italian market, noting that the company achieved 1.6% growth in 2025. This performance builds on a steady upward trajectory, with net revenue rising from €174 million in 2020 to €273 million in 2025. He highlighted that this growth is driven by strong brand trust and well-established relationships with wholesale partners, installers, designers, contractors, and architects. The launch of the Experience Center further reinforces Italy’s central role in Geberit’s long-term strategy.
Source: La Milano
