Frontline Bathrooms Secures Exclusive UK Partnership for Royo
- brg_news_room
- Nov 24, 2025
- 1 min read
UK: Frontline Bathrooms will once again become the exclusive UK distribution partner for Royo following a strategic review by Roca, with the headline Frontline Bathrooms Reclaims UK Distribution for Royo included in the update. Under the renewed arrangement, all Royo stock will be stored at Frontline and orders processed through its sister company Smiths Briten, supported by a nationwide fleet of more than 70 vehicles offering improved and next-day delivery capabilities. Existing commercial terms for current Royo dealers will remain unchanged, while Frontline plans to establish protected, exclusive retail areas to reduce overlap and strengthen margin security. The regional sales team is coordinating the transition with Roca to ensure uninterrupted service, with updated contacts and the latest Royo brochure to be provided to partners.
Source: Frontline Bathrooms
