Frontline Bathrooms Reports 52% Growth in New Trade Accounts Following AQUA Brand Investment
- brg_news_room
- 4 days ago
- 1 min read

UK: Frontline Bathrooms reported a 52% increase in new trade accounts, with sales from those accounts rising 28%, driven by continued investment in its AQUA bathroom brand through a refreshed brand position, new products, an updated brochure and enhanced trade support. The company also recorded a 15% year-on-year sales increase, equivalent to approximately EUR 578,000 (USD 680,000), in the three months following the launch of the new AQUA brochure, supported by expanded product ranges, including the Aquakast bath collection developed with Barrie Cutchie. Frontline plans to sustain this momentum with further product launches and customer support initiatives throughout 2026.
Source: Bathroom & Kitchen Update



