European Bathroom and Kitchen Markets Stabilise in 2025 as Long-Term Outlook Improves
- brg_news_room
- Jul 31
- 3 min read
BRG Building Solutions releases its latest Tier 3 European market reports, covering 14 countries and forecasting market developments through 2030.
The new reports complement the Tier 1 country studies released earlier this year and further strengthen BRG Building Solutions' coverage of the European bathroom and kitchen sector.
The latest edition covers Austria, Belgium, Bulgaria, Denmark, Greece, Hungary, Latvia, Lithuania, Norway, Portugal, Romania, Slovakia, Switzerland and Ukraine.
The reports provide comprehensive analysis of the bathroom and kitchen sectors, including market sizing, historical trends, key market drivers, competitive dynamics and forecasts through 2030.
European Bathroom and Kitchen Markets Show Signs of Stabilisation in 2025
The latest research indicates that many European bathroom and kitchen markets entered a period of stabilisation during 2025 following several years of disruption caused by inflationary pressures, higher interest rates and weaker residential construction activity. While market conditions remained mixed across countries and product segments, renovation and refurbishment activity continued to provide an important source of demand across much of Europe.
Performance varied considerably by market and product category. However, a number of sectors recorded improving demand during 2025, particularly those linked to home improvement and replacement activity. Consumer focus on quality, functionality, design and sustainability also remained an important factor supporting market performance.
Mature Markets Driven by Renovation and Premiumisation
Across Europe's more mature bathroom and kitchen markets, demand is increasingly driven by renovation and replacement activity rather than new residential construction.
Consumers continue to invest in upgrading existing homes, benefiting product categories associated with improved functionality, aesthetics, water efficiency and bathroom comfort. The research suggests that premiumisation remains an important market trend, with homeowners increasingly seeking premium products that offer enhanced design, durability and sustainability credentials.
At the same time, demand patterns continue to evolve as consumers place greater emphasis on wellness, hygiene and convenience, creating opportunities for innovative bathroom solutions and higher value product offerings.
Growth Markets Continue to Offer Long-Term Opportunities
Many of Europe's developing bathroom and kitchen markets continued to demonstrate positive momentum during 2025, supported by ongoing residential investment, housing modernisation and rising consumer spending on home improvement.
These markets continue to benefit from improvements in housing quality and increasing adoption of modern bathroom and kitchen solutions. As spending levels gradually converge with those seen in more mature European markets, suppliers are expected to benefit from continued opportunities across a broad range of product categories.
Outlook Remains Positive Through 2030
BRG Building Solutions expects the overall outlook for European bathroom and kitchen markets to remain positive despite continued economic and geopolitical uncertainty.
Growth over the coming years is expected to be supported by renovation activity, ageing housing stock, sustainability driven replacement demand and ongoing consumer investment in home improvement. Manufacturers that address key market trends such as water efficiency, sustainability, hygiene, wellness and premium design are expected to be well positioned to benefit from future market opportunities.
While growth rates are likely to vary by country and product category, the latest BRG forecasts point to a generally improving market environment across most markets over the remainder of the decade.
Key Findings
European bathroom and kitchen markets showed signs of stabilisation during 2025 following a period of weaker construction activity.
Renovation and refurbishment remain the principal drivers of demand across many mature European markets.
Developing markets continue to benefit from housing modernisation and rising investment in home improvement.
Consumer demand for products offering improved functionality, hygiene, sustainability and design continues to support market development.
The medium-term outlook remains positive, with most markets expected to see gradual improvement through the remainder of the decade.
About the Reports
The Tier 3 European Bathroom & Kitchen Market Reports are designed for manufacturers, distributors, retailers, investors and other industry stakeholders seeking independent market intelligence and strategic insights into Europe's bathroom and kitchen sector.
The full European bathroom & kitchen reports, covering individual country markets in detail, are now available to purchase as part of the European bathroom & kitchen programme.
To purchase the reports go to our online shop :
Or for more information about our reports and/or offerings please contact us at europe@brgbuildingsolutions.com or +44 20 8832 7860
