Copy of Go Geothermal Forms Partnership with The Merchant’s Choice to Broaden CTC Heat Pump Distribution
- brg_news_room
- Sep 15
- 1 min read

FRANCE: Go Geothermal Ltd, a leading UK distributor of CTC heat pumps and renewable energy solutions, has entered into a partnership with The Merchant’s Choice (TMC) buying group, aimed at making advanced Swedish heat pump technology more accessible to independent heating and plumbing businesses across the country.
Under this strategic trading agreement, Go Geothermal will collaborate with TMC members to deliver both ground source and air source solutions from CTC, the renowned Swedish heating systems manufacturer with over a century of industry expertise. The partnership will highlight CTC’s cutting-edge product portfolio, including the EcoHeat and EcoPart 400 generation ground source heat pumps, achieving a COP of 5.04, as well as the new inverter-driven GSi 12 ground source model with an impressive 5.22 COP. On the air source side, the lineup features the CTC inverter-driven variable speed 500M range (COP 5.24) alongside the EcoAir 400 fixed-speed range (COP 4.6).
Through this collaboration, TMC reinforces its mission to support member businesses and the wider industry by facilitating efficient and profitable procurement. By working with leading supply partners, leveraging advanced technologies, and offering strong sector expertise, TMC provides its members with competitive advantages and access to innovative, market-leading solutions.
Source: Go Geothermal


