Aurlane Acquires Allibert to Strengthen Presence in the Benelux Market

Aurlane Acquires Allibert

BENELUX: Aurlane acquires Allibert, an almost century-old brand well-known for its mirror cabinets and contribution to the development of the modern bathroom in France. The acquisition aims to strengthen Aurlane’s presence in Europe, particularly in the Benelux, where Allibert already enjoys a strong reputation. In the short term, the objective is to preserve Allibert’s emblematic ranges and restore confidence in the brand, while in the medium term, it plans to relaunch new collections, particularly bathtubs. Positioned in a higher market segment, Allibert will complement the Aurlane brand, which remains focused on shower products. With this acquisition, the group anticipates overall revenue growth of +10 to +15% by 2026.

For over 20 years, Aurlane has been designing and manufacturing bathroom products—mainly in Asia for mass distribution and, since the health crisis, through its own online platform. The company reports an annual turnover of 42 million EUR ($48 million), generated primarily in France 30 million EUR ($35 million) and Germany, and sells approximately 40,000 shower enclosures and 60,000 shower screens each year.

 Source: SDB Pro